Email Lead Inquiry Sequence

Copywriting Portfolio

The Background-A photo booth company requested 3 emails to be sent over the course of 1 week to lead inquiries from a popular wedding vendor website. They made a request to not use wedding specific language in the emails, as there are non-wedding events that will use this site to find photo booth companies. Also, the leads on this site were also engaging with "the competition", so the company needed a way to stand out.

Voice/Audience-Fun and Friendly! The recipients of these emails are in the process of planning a fun event. The goal was to sound approachable, excited, and eager to be a part of the big day.

Email #1 Subject: Picture Your Perfect Day

Email #2 Subject: Discover Why Clients Love Our Photo Booth Experience

Email #3 Subject: We're Still Here Smiling! Let's Plan Your Perfect Photo Booth Experience

Direct Mail/Flyer

The Background-Pure Impact Boxing Gym offers one of the most efficient and challenging workouts available in all of Denver. They are looking to launch a direct mail campaign to get interest customers to come to the gym to get a free three-day pass. Ideally, they would like the customer to eventually join to increase membership numbers.

Voice/Audience-This flyer is looking to target active and fitness-conscious adults ages 22-38. They take their workouts seriously and are always looking for ways to optimize their workouts. They have busy schedules and need gyms that have extended hours to accommodate them.

Lead Magnet

The Background- A B2B SaaS company that specializes in event management wanted to offer a lead magnet tailored to one of their target audiences. The resources would provide value to those that download and discuss how using the templates with the platform would streamline their business and save time.

Voice/Audience-The target audience for this lead magnet is wedding venues. Primarily, newer venues that are just starting out. These businesses are often in rural locations, and usually have a team that isn't as familiar with various marketing efforts to move their leads through the client journey. The client wanted the voice to be approachable and friendly. Ideally, leads would book a demo following the download of this resource.

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Tri-Fold Brochure

The Background- A B2B SaaS client (same client as above ), was preparing to attend the National Restaurant Show and needed a new tri-fold brochure that highlighted how the platform could be beneficial to restaurants. The brochure opens with an overview of the platform's benefits, while the inside center column details its primary features. Although the digital version made some details challenging to see, the layout was designed to guide potential customers through the value proposition.

Voice/Audience-The brochure needed to be clear and concise, catering to the busy restaurant owners who juggle multiple responsibilities. Given the platform's versatility, it was designed to appeal to a range of roles, including owners, managers, event coordinators, and executive chefs, ensuring that each could quickly grasp the benefits relevant to their specific needs.

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